I start with strategy, not screens — connecting design and AI to what the business actually needs. Then I build the thing.
Every design problem sits inside a business context. Who are we solving for, what does the organization actually need, and what's the fastest honest path to getting there? I think about how projects connect to customer strategy and lead to real outcomes — not just better screens.
Figuring out what to build and why before jumping to how. Connecting design decisions to the problems the business is actually trying to solve.
Identifying where AI creates real operational value — then designing and building the agents and workflows to deliver it.
End-to-end design from research to production interfaces. Understanding how decisions in one place cascade through users, teams, and technology.
Workshops and structured sessions that get the right people aligned on the right problem and a shared direction forward.
Building functional products with AI tools. Collapsing the gap between what was agreed and what actually ships.
Redesigning end-to-end service experiences across organizational boundaries — where most B2B value is created and lost.
I'm interested in what happens when you take design seriously as a strategic tool — not just how something looks, but whether it's solving the right problem in the first place. That's the lens I bring to every engagement.
Right now I'm focused on the gap between AI hype and AI that actually works inside an organization. Most companies know they should be doing something with AI; fewer have a clear picture of what's worth building. That's where I spend most of my time.
Outside work, I go to the gym most days, ski in winter, and follow esports and FIS Freeski World Cup events when time allows.
I'm open to consulting engagements, collaborations, and interesting problems.